TikTok Fuels Music Discovery: Unveiling the Impact with the Music Impact Report

The social media giant unveils its profound influence on the music industry in a groundbreaking Music Impact Report commissioned by TikTok and prepared by Luminate. Released on Tuesday, November 21st, the report is a quantitative analysis covering data from the US, UK, Germany, Brazil, Indonesia, and globally, spanning the 12 months from July 1, 2022, to June 30, 2023.

Here are some of the report’s Key Findings:

Read More »