Excitement is in the air as Usher gears up to headline the Super Bowl Halftime show next year, and fans are wasting no time diving into his musical treasure trove. Several streaming platforms have reported a remarkable spike in Usher’s discography, underscoring the anticipation building around his upcoming performance.
In a nutshell, Usher’s music has witnessed an impressive 16% surge following the NFL and Roc Nation‘s announcement of his Super Bowl Halftime show slot in February. The buzz surrounding this news is undeniable, with Usher’s latest track, “Good Good,” alone amassing an astonishing 1.1 million streams within just a day – spanning from Sunday to Monday post-announcement.
But it’s not just his latest hit that’s stealing the spotlight. Usher’s classics are making a triumphant return to the streaming charts. Tracks like the iconic “Yeah!” featuring Ludacris and Lil Jon, the timeless “My Boo” featuring Alicia Keys, and the infectious “DJ Got Us Fallin in Love” featuring Pitbull have all joined the streaming frenzy. These songs have respectively tallied impressive streaming numbers: 962,000, 527,000, and 525,000 streams since the Super Bowl announcement on Sunday.
It appears that fans are on a nostalgia trip, delving deep into Usher’s rich musical history. Amazon reports a striking 140% surge in streaming for Usher’s 2004 single “Yeah!“—a track that climbed a whopping 149 spots on their most popular songs list, the day after the announcement. Tidal, the streaming platform under Roc Nation’s banner, reveals that Usher’s most-played track on the day of the Super Bowl announcement was another 2004 gem, “Superstar.”
While Usher is already experiencing a surge in streams, it’s safe to assume that this is just the beginning. History has shown that Super Bowl Halftime performers often witness a meteoric rise in their streaming numbers following the event. Case in point: superstar Rihanna saw a staggering 640% increase in streams after her unforgettable halftime show in Arizona earlier this year. Her performance made history as the most-watched Super Bowl halftime show ever, captivating over 121 million broadcast viewers.
As the countdown to Usher’s performance continues, the anticipation and excitement among fans are palpable. We can only imagine the streaming numbers that will follow the electrifying show, as fans across the globe eagerly await what promises to be an incredible experience!
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Fharnell M.
