Clarence Avant, a remarkable figure whose unofficial moniker, the “Black Godfather,” transcended the realms of music, sports, entertainment, and politics, passed away at the age of 92.
Avant’s children, Nicole and Alexander, alongside son-in-law Ted Sarandos confirmed the news of his passing in a statement saying, “It is with a heavy heart that the Avant/Sarandos family announce the passing of Clarence Alexander Avant.” No specific cause of death was share in the family’s announcement.
His groundbreaking business acumen earned him the affectionate title of “the Black Godfather,” symbolizing his immense impact across music, entertainment, politics, and sports. As he bids farewell, he leaves behind a cherished family and a vast network of friends and associates who have collectively shaped and will continue to shape the world for generations.
Avant’s legacy is a beacon of inspiration that offers solace amid the grief of his departure. His pioneering spirit has paved the way for countless individuals to rise and excel in their respective fields.
Born on February 25, 1931, in Greensboro, North Carolina, Clarence Avant’s journey was marked by the indomitable spirit of overcoming adversity. He got his start managing artists such as Shifrin and Smith, trailblazing blues icon Little Willie John, the legendary Sarah Vaughan, and jazz producer Creed Taylor. Avant’s prowess as a negotiator came into focus when he secured a groundbreaking contract with A&M Records for Taylor, solidifying his reputation as a dealmaker within the music industry.
Upon his arrival in Los Angeles in the late 1960s, Clarence Avant embarked on a path that would reshape the landscape of music and beyond. Establishing his own record label, Sussex Records, he welcomed legendary soul singer Bill Withers into its fold, alongside other notable talents, such as Shifrin and Smith, trailblazing blues icon Little Willie John, the legendary Sarah Vaughan, and jazz producer Creed Taylor. A pivotal moment in his journey was the acquisition of KAGB-FM, which transformed into the sole black-owned FM radio station in Los Angeles during that era.
In 1968, Avant orchestrated the sale of the revered soul institution, Stax Records, although the venture faced setbacks, leading to the company’s eventual bankruptcy in the following years. A significant chapter of Avant’s life unfolded in 1967 when he married Jacqueline Gray. The union blessed them with two children: Nicole Avant, an accomplished former U.S. Ambassador, political advisor, film producer, and philanthropist, and Alex Avant, a Los Angeles-based agent, producer, and actor.
Avant’s influence extended far beyond the realm of music. Collaborations with luminaries such as Muhammad Ali, NFL Hall of Famer Jim Brown, and baseball icon Hank Aaron showcased his knack for shaping careers across diverse domains. Avant secured a variety special on ABC for Ali, helped propel Jim Brown to film stardom, and negotiated an unprecedented endorsement deal for Hank Aaron.
As the ’80s dawned, Avant’s pioneering spirit gave rise to Tabu Records, a platform that unleashed hits by the likes of the SOS Band, Alexander O’Neal, and Cherrelle. His role in fostering the ascent of Jimmy Jam and Terry Lewis is emblematic of his visionary approach, connecting them with Janet Jackson for her landmark 1986 album “Control.” Advising music moguls L.A. Reid and Kenny “Babyface” Edmonds on the birth of LaFace Records and promoting Michael Jackson‘s inaugural solo tour further solidified Avant’s legacy.
Named Chairman of Motown Records in 1993, Avant’s influence remained resolute after its acquisition by Polygram, a legacy that eventually intertwined with Universal Music Group. Throughout his journey, Avant’s recognition reached pinnacle moments: an induction into the Rock and Roll Hall of Fame, the esteemed Industry Icon Award at the Grammys, and a star adorning the Hollywood Walk of Fame.
Reflecting on his multifaceted journey, Avant candidly remarked, “My whole career has been like this. People ask me, ‘how did you do all this?’ How the f— do I know? I just do things. I just like to take shots.” This testament encapsulates the audacious spirit that propelled Clarence Avant to reshape industries, leaving an indelible mark on the world he touched.
The Avant family was tragically struck by adversity in late 2021 when Jacqueline fell victim to a fatal burglary attempt at their Los Angeles residence. Her passing at the age of 81 cast a shadow of sorrow over their lives, yet the Avant family’s legacy of resilience and accomplishment shines brightly, a testament to their unwavering strength in the face of challenges.
Although Avant’s passing brings great sorrow, the joy of his enduring legacy brings comfort. Avant’s final moments were spent peacefully at his Los Angeles home on Sunday, August 13, 2023.
As we reflect on Clarence Avant’s extraordinary life journey, we honor his contributions that have left an indelible imprint on multiple domains, underscoring the transformative power of dedication, vision, and leadership.
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Fharnell M.
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