Behind every mega social media platform is a hungry female marketing strategist hustling to leverage their talent in pursuit of…numbers. Stay with me here! “Numbers”, stats, and analytics are forms of currency in social media, and acquiring them is an art in and of itself. Today, I would like to introduce you to our client, Veleka B, the founder of Set Apart and Chosen, known as the largest blog in gospel music. With an overall reach of over 2 million followers (and counting) between Set Apart and Chosen and her other blog, The Veleka B Project, Veleka has used her experience to fuse communication, creativity, and strategy to build a content empire!
Set Apart and Chosen, founded by a female marketing strategist, serves Churches, Gospel Artists, and faith-based organizations as they seek to connect and inspire their target audiences. The initiative is designed to equip ministry leaders with essential marketing and social media skills, furthering their efforts in building the Kingdom. Originally relaunched in March 2021 during the pandemic, Set Apart and Chosen aimed to bring artists and their communities together while navigating the mass transition to virtual events. The platform also highlights the Veleka B Project, focusing on music, news, entertainment, and interviews.
Social Media Presence:
FACEBOOK - 1.5 MILLION
INSTAGRAM - 267K
TIK TOK - 79.5K
YOUTUBE - 1,350
Veleka B., a talented female marketing strategist, has made a significant impact with the Veleka B Project. Her social media presence includes 116K followers on Facebook, 27K on Instagram, 4,192 on TikTok, and a successful podcast with 287K listeners.
PAST AND CURRENT CLIENTS OF VELEKA B.:
- John P. Kee
- Frankie Beverly
- Lisa Knowles
- Charles Butler & Trinity
- Isabel Davis
- Blacksmoke Records
- Tyscot Records
- eOne Music
- Malaco Records
As a female marketing strategist, I’m proud of everything we’ve accomplished with Set Apart and Chosen and the Veleka B Project. I’ve put a lot of work into both brands, which are truly my babies. Beyond these projects, I also enjoy connecting with independent artists and other brands, helping them achieve their goals online. Through years of building my brands, I’ve been fortunate enough to understand the science behind social media algorithms, enabling me to help countless others increase their following and engagement organically! I love getting the call, ‘Veleka, you’ve done it again!’ Bringing joy to others through digital marketing drives me, and I look forward to helping as many as I can worldwide.
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